Sometimes, wonderful honesty can be found in the smallest of product attributes.
“Stay thirsty my friends”. The spot that launched The Most Interesting Man In The World into popular culture.
NIKE was entering skateboarding. A difficult door to kick down indeed. This campaign not only created a way in, but also won a Grand Prix at Cannes.
Part of a massive social campaign for Volvo, grounded in their safety roots.
Advertising 101. Find the true product benefit and amplify the heck out of it. On USA Today’s top 20 Super Bowl ads of all time list.
After a difficult time, this campaign helped the SF Zoo bring some good feelings back towards the beloved landmark.
A pretty ambitious idea. We buried a Volvo SUV, then launched a worldwide online game, challenging people to try and find it.
When Roger Federer and Rafa Nadal came to Shanghai, China, we used the occasion to invigorate a brand new Nike “just do it” generation.
Pioneering work for CONVERSE in China, introducing a new generation of kids to taking their band on the road.
Part of a “Just do it” campaign for NIKE encouraging kids all over Asia to use sports to enrich their lives.