UC Berkeley

UC Berkeley came to us with a challenge. When it comes to innovation, MIT, Harvard and Stanford get a lot of attention. Help us tell our own unique “For the Greater Good” innovation story. Working with every school at UCB we created #INTHISGEN, an integrated campaign that invited people to image the future by following some of the amazing research projects going on across campus.  The work won an education industry gold as campaign of the year. 

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