Some of the ways we help start conversations 

 

CONTENT

Web Films

Commercials

Experiential/OOH

Social

 Digital

BRANDING

Brand Identity

Brand Guidelines

Brand Manifestos

Brand Platforms

Brand Design

STRATEGY

Strategic Planning

Content Strategy

Media Planning

Media Buying

Social Strategy

 

Clients we've worked with

 

ENTERTAINMENT

MTV NETWORKS

NICK AT NITE

TV LAND

NICKELODEON

TIMEWARNER

ESPN

NFL

NY ISLANDERS

MOVIEFONE.COM

TURNER CLASSIC MOVIES

 

FASHION

THOM MCAN

BANANA REPUBLIC

KENNETH COLE UNLISTED

SHELTER SNOWBOARDING

BARYSHNIKOV

VIONIC SHOES

 

EDUCATION

COLLEGE TRACK

UC BERKELEY

PARSONS

 

TECHNOLOGY

INTEL

BLUE HEADPHONES

WIRED

HOTBOT

NANO

PUBLISHING

THE ECONOMIST

THE VILLAGE VOICE

OUT MAGAZINE

SCREAMING MEDIA

SUCK.COM

WOLFGANGS VAULT

 

LIFESTYLE

NIKE

CRUNCH FITNESS

JAMBA JUICE

SMITH & WOLLENSKY

 

PACKAGED GOODS

NADKINS

CANADIAN CLUB

KOBRANDS

BLUE MOON BEER

CUERVO

EQUAL EXCHANGE COFFEE

HARIBO

LA TOURANGELLE OILS

 

PRO-BONO

FRIENDS OF ANIMALS

PARTNERSHIP FOR A DRUG FREE AMERICA

ALS FOUNDATION

CENTER FOR CHILDREN & FAMILIES

BAY AREA DISCOVERY MUSEUM

AUDUBON

 

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JON SOTO

PARTNER / CO-CREATIVE DIRECTOR

Over the course of his career Jon’s done award winning, memorable work at some of the most forward thinking shops in advertising, including BBDO/SF, Goodby, Silverstein & Partners, TBWA/Chiat/Day and Hal Riney, as well as being a founding creative when Mad Dogs first started. Jon’s style can be described as playful, provocative and honest.  Tirelessly able to get to the essence of the problem at hand, without ever forgetting that the simplicity of truth is all it really takes to get people to respond. His work has been celebrated in almost every international advertising show, having won multiple One Show Pencils, a slot in the Clio Hall of Fame, Gold Effies, and several Cannes Lions, including a Grand Prix in film for Nike. Heck…he’s even won an Emmy. All that, whilst responsibly raising two nutty boys and skateboarding to work everyday from Bart.

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NICK COHEN

PARTNER / CO-CREATIVE DIRECTOR

Beyond his devotion to family and beloved Man Utd football team, Nick's dedicated most of his life to trying to make advertising less toxic and more loved. After helping put London-based agency Mavity Gilmore Jaume on the creative map, Nick moved to New York where he worked for TBWA/CHIAT and Ogilvy New York before founding upstart agency, Mad Dogs & Englishmen in 1991, leading it to become the 4A’s Small Agency of the Year. Beyond Mad Dogs, Nick also helped Wieden + Kennedy grow a dynamic new office in Shanghai. In the last 25 years, Nick has helped create memorable work for a wide range of major clients, along the way winning hundreds of shiny industry awards, teaching advertising and serving on the board of the One Club for Art and Copy. 

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PAUL GOLUBOVICH

EXECUTIVE PRODUCER

We’re lucky to have Paul’s leadership, as he’s long been one of the industry’s most sought after producers in the broadcast and digital content arenas. With years of experience and an impressive tour of duty in production both domestic and global, Paul has had the pleasure to bring a wide range of creative work to life while spearheading efforts for such clients as AT&T, BMW, Southwest Airlines, Intel, Cisco Systems, Lexus, Lee Jeans and Electronic Arts, to name a few. When Paul is not on set or on location, he spends time with his family, enjoying football (the beautiful game), taking a ride on his motorcycle and always surrounded by music and nature.  

KarIn Knutson

STRATEGIC PLANNING

Whether you call it account planning, brand strategy, connection planning, insert-latest-newly-named-discipline here or just plain ‘strategy,’ that’s what Karin does. Karin has spent two decades honing her craft as an strategist, spearheading departments and brands at some of the world’s most prestigious advertising agencies including Wieden + Kennedy, Venables Bell & Partners and Fallon Worldwide. Karin has worked on many world-class brands including Nike, Google, Target, Proctor & Gamble and Coke. Her work has been acknowledged through various industry awards including EFFIEs, Cannes Lions, Clios, Kellys and more. Karin’s favorite pastimes are people watching (anywhere, anytime), pretending she’s a chef, reading anything with sarcasm and spending time with her husband, daughter, six toed cat and heterochromatic dog

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WAYS & MEANS

MEDIA PLANNING

Ways and Means, one of our favorite media planning and buying partners, is led by Karen Halstead and Diana Ahrens.  Karen has over 25 years of experience in media and has a client roster that spans almost every industry. Before founding Ways & Means, Karen led a wide variety of agency media teams including Mekanism, Eleven, Inc., Universal Mc-Cann San Francisco, and TBWA/Chiat/Day San Francisco. Her first nine years in the industry were spent in New York. Karen holds an MBA from New York University and a Bachelor’s of Science from Georgetown University.  Diana has over 10 years of experience in marketing and media and has managed agency and in-house media programs for some of the best known brands in the country. Before starting Ways and Means, Diana was the Director of Marketing for GOOD Worldwide. Prior to that she worked with Karen to build the media department at Eleven, Inc., leading Virgin America's media program for four years. Diana graduated from Georgetown University with a degree in Linguistics and Mandarin...fancy!

BRAND ZOO

WEB DESIGN / IDENTITY

Brand Zoo founders Phil Battat and Courtney Reeser are senior brand experts who escaped from the jungle of traditional and large brand, marketing and digital agencies. To quote them..."We think there is a place in the client world for a different type of design partner. One that is smaller, nimble and efficient. One that can zero in on smart ideas and create great design. One that understands today's budget and timing realities." What they omit to say is what a talented group of designers and brand thinkers they've gathered, which is why we're always keen to partner with them.

BRAD ZIFF

MEDIA PLANNING

What we like about working with Brad is his ability to take a big idea or very small bite and execute by paving deeper into consumer mindsets, behaviors and attitudes. It perfectly leverages the way we try to connect with people as an agency. Beyond his work with Mad Dogs, Brad has 12 years of experience working with well-respected agencies such as Grey, Venables Bell & Partners and Heat. He is an equal opportunist across all channels and has expertise in digital, mobile, experiential formats and prides himself on being an ethical and skillful negotiator. He's worked with a client list that includes Audi, Barclays Bank, Chobani, Coca Cola, eBay, Kraft, Lyft and Russian Standard Vodka. In his down time, he enjoys stalking his local purveyors for Pliny the Elder beer and seeing live music during all months of the year. 

14 FOUR

DIGITAL EXPERIENCE

New to us, 14Four is an interactive agency we plan to partner with to create, develop and execute digital campaigns and site builds. They specialize in UX strategy, web design, programming and their team of developers; designers and project managers work hard to ensure that our visions become a reality. (Always with that special 14Four touch we at Mad Dogs love.) They've done amazing work for many great clients, including Google, Nike, Sony and Facebook.

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ANNE TWAY

STRATEGIC PLANNING

Anne has over 20 years experience as a brand planner and a marketing communications strategist. Her expertise lies in translating customer needs into strategic insights that inspire creative and creates a lasting connection between the brand and the target. After starting her career in NYC, Anne felt the energy and allure of the dot.com frenzy and made the move to the West coast. Over the years, Anne has lead brand, product and creative strategy for Facebook, HP, Microsoft, Sprint, Altoids, Del Taco, Jamba Juice, Beringer Wines, The Discovery Channel, BMW, Saturn, 24 Hour Fitness, Old Navy, The North Face, Capital One, City of Hope, and more. Not someone particularly good at sitting still, Anne’s perfect day would start with a hike, involve loads of body surfing in warm water, and end with a table full of happy family and friends surrounded by delicious food and good tequila. 

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THE DISTILERY

ANALYTICS

Jenny Dyke started The Distillery in 2012.  She has 14 years of research experience, including three years of PR research.  She spent eight years with Hall & Partners, working with brands including Microsoft, Citrix, eBay, T-Mobile, Dropbox, Mozilla, Kia and Visit California.  She then started and grew the quantitative business for research boutique, Talk Shoppe. With a BSc in Business Economics from Queen Mary College, University of London, she has an appreciation for numbers and understanding the whys behind decision making.