When we opened our doors, back in 1991, the first work we did was fairly extreme in its desire to be honest. At times very very very honest. We had this notion that the public were tired of advertising that was overly one sided, lavishly distorting the truth to it’s own end. What's wrong with being balanced and sincere. How dare brands, based on the thinnest of merit, so biasedly sing their own praises! What outrage that a deep pocketed marketer could road block the airwaves with their dumbed down messages. In hindsight, I think we just wanted advertising to be a bit more engaging. Treat people with affection and not take itself quite so seriously. Be useful even. Imagine that. We had this idealistic dream that advertising, as intrusive as it was, could be humble or playful, suprising or even slightly strange if it was compelling. What if advertising could be like the gatecrasher at the party that was invited to, “Hey, stay and have a beer!” We didn’t much care which agency did it either. We admired any creative company that did ideas people were inspired by, like the ones Mad Dogs own Soto did at Chiat, or the Nike stuff he did at Goodby. In 2005 Mad Dogs closed. It's a long story...don't ask. Everyone dispersed. Some of the team formed cool new companies. Some took on roles helping make interesting stuff in other agencies, home and far away. Every couple of years we'd pledge to reopen again one day. So here we are now, in 2014, making new work again. Come talk to us.

SHELTER -  VERY VERY
NERVOUS BETTY MOODY JOCKY
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ALUMNI OF THE WEEK
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STUFF WE DID FOR OTHER